Glossary

What is CPM?

Our ad rates are based on a CPM formula, though we don’t sell directly through measuring CPM. CPM means Cost per Thousand impressions, and the formula to determine a dollar figure is the number of impressions divided by 1,000 and multiplied by the CPM. CPM is not based on how many people click on an ad.

Here’s an example: If our traffic is 500,000 page views per month, and a banner ad has a rate of $4 CPM, that means that ad’s monthly rate is $2,000.  At this rate, the ad should receive 500,000 views, more or less.

Check out this CPM calculator to help determine your needs.

What is a pageview?

A pageview is a key way that web traffic is measured. A pageview occurs when a user’s browser (Internet Explorer, Firefox, Safari etc.) requests a web page. In other words, if you visit a website’s homepage, that counts as one pageview. When you click on the homepage to go to another page or section, that is one more pageview.

What are unique visitors?

Unique visitors are the number of different people who visited a site over a certain time period, typically one month. It’s meant to help you understand how many people will view your advertisement. The larger the number, the more popular the site.

What is an Impression?

An impression is when an advertisement displayed on a webpage is viewed by a reader.

What do “above the fold” and “below the fold” mean?

“Above the fold” refers to what the typical reader will see on their screen when they visit the site without scrolling down. It refers to the top part of the website. “Below the fold” is simply the rest of the page or what you see when you scroll down.