Demographics

Because we’re a brand new network (launching in February 2010), we don’t have hard numbers for the entire network yet.  However, we can provide data from our two currently live blogs, Simple Mom and Simple Kids.  These two blogs attract a wide variety of readers:

• About 64 percent of our readers are female; 36 percent are male.

• 37 percent of our readers are between the ages of 18-34; another 37 percent are between the ages of 35-49.

• Over half our readers have children.  Of these, almost one quarter have children under the age of 2, and another 36 percent have children between the ages of 3-12.  A whopping 82 percent have children between the ages of 13-18.

• One third of our readers have household incomes between $30-60,000.  One quarter of our readers have household incomes between $60-100,000, and another quarter have household incomes over $100,000.

• Over half our readers have graduated from college, and another 15 percent have graduate degrees.

All statistics are tracked by Quantcast.